Prada Buys Versace, $1.38B Fashion Deal, Made In Italy Luxury Revival

#12255612

12 April 2025

A Prada storefront is in Lisbon, Portugal, on April 12, 2025. Prada strikes a $1.38 billion deal to acquire Versace, uniting two of the biggest names in Italian fashion. The move aims to boost revenues and revive hopes for a 'Made in Italy' luxury champion, as many other family-founded brands are previously acquired by French, Swiss, or American groups.