Korean Pork Board Launches Discount Sales Ahead Of Pork Belly Day

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Korean Pork Board Launches Discount Sales Ahead Of Pork Belly Day

Hundreds of citizens are queuing up to purchase pork at the Korean Pork Board's discount sale event at Cheonggye Plaza in celebration of the '3.3 Korean Pork Belly Day' in Seoul, South Korea, on February 29, 2024. This event, which is held annually on March 3rd, is also known as 'Sam-Sam Day,' marking an unofficial Korean holiday that celebrates eating pork belly on a date containing two threes. The day was established and widely promoted by the Paju-Yeoncheon Livestock Cooperative in 2003. (Photo by Chris Jung/NurPhoto)


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