Traditional Market During Ramadan In Indonesia

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Traditional Market During Ramadan In Indonesia

Traffic is jamming in a traditional market in Jakarta, Indonesia, on March 19, 2024. Ramadan is the most important time for Muslims in Indonesia. During Ramadan, consumer behavior and habits are changing, particularly in terms of purchasing and consuming products. Price often becomes the most important factor to consider when buying essential goods, as consumers are looking for cheaper places that offer many discounts to help reduce their expenses. Traditional markets are becoming a popular option for those in the lower income category. Meanwhile, wholesale stores are becoming a preferred choice for consumers in the middle income segment who are seeking an affordable place to shop for their essential needs. (Photo by Afriadi Hikmal/NurPhoto)


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