Game Genshin Impact and Luckin Coffee

Editorial photo #11828208 Human Interest

Game Genshin Impact and Luckin Coffee

Coffee and milk tea drinks co-branded by the game Genshin Impact and Luckin Coffee are seen at a Luckin store in Shanghai, China, on December 2, 2024. (Photo by Costfoto/NurPhoto)

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#11828208
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Costfoto/NurPhoto
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Human Interest
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© 2026 NurPhoto - Costfoto/NurPhoto

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China CHN Shanghai China December 2 2024 coffee milk tea drinks co-branded Genshin Impact Luckin Coffee Luckin store Costfoto NurPhoto game collaboration beverage branding café Shanghai store gaming partnership product launch promotional drinks themed drinks Chinese market consumer products drink collaboration gaming industry coffee shop marketing strategy limited edition Genshin Impact fans retail strategy brand synergy cross-promotion beverage industry.
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