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New Year's Day Polar Plunge Tradition Lives On In Coney Island

A general view of the Coney Island Beach Plunge in Coney Island, United States, on January 1, 2025, shows hundreds of beachgoers participating on the beach, raising about $100,000 to benefit Coney Island. A New Year's tradition returns to Coney Island. It is the Polar Bear Plunge, or by its English name: The Polar Bear Plunge. The event partners with local non-profit organizations to raise funds for the Coney Island community. (Photo by Deccio Serrano/NurPhoto)

Photo ID	#11909317
Date Taken	1 January 2025
Location	N/A
Photographer	Deccio Serrano/NurPhoto
Category	Human Interest
Copyright	© 2026 NurPhoto - Deccio Serrano/NurPhoto

Coney Island Beach Plunge January 1 2025 beachgoers $100 000 raised benefit New Year's tradition Polar Bear Plunge local non-profit organizations funds community event Deccio Serrano NurPhoto participants charity fundraising cold water winter swim annual event support donations volunteers celebration sponsorship awareness community engagement New York seaside holiday event charity swim public event.