Shein Opens Its First Store In Paris

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Shein Opens Its First Store In Paris

Frederic Merlin, president of the SGM group "Societe des Grands Magasins," owner of BHV Marais, responds to the press and talks to people coming for the opening day of Asian e-commerce giant Shein's first physical store at the Bazar de l'Hotel de Ville (BHV) department store in Paris, France, on November 5, 2025. Asian e-commerce giant Shein pledges on November 4, 2025, to "cooperate fully" with French judicial authorities after an uproar over it selling childlike sex dolls, and says it is prepared to disclose the names of people who bought them. The controversy comes as the online fast-fashion seller is set to open its first bricks-and-mortar store in the world in the prestigious BHV department store in central Paris. (Photo by Jerome Gilles/NurPhoto)


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