Editorial photo #13258319 Science and Technology
Tesla Korea Debuts Budget-Friendly Model 3 Standard RWD in Seoul Showroom
A person dressed in a Tesla Optimus humanoid robot costume poses next to the newly released Tesla Model 3 at the Tesla showroom in Yeouido, Seoul, on January 31, 2026. Tesla Korea officially launches the entry-level ''Model 3 Standard RWD'' in the domestic market on January 17, with a starting price of 41.99 million won. With the application of national subsidies of 1.68 million won and additional local government incentives, the effective purchase price falls into the high 30 million won range, significantly increasing price competitiveness against domestic electric vehicle rivals. (Photo by Chris Jung/NurPhoto)