Mobile World Congress

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Mobile World Congress

Attendees gather at the Samsung Galaxy Experience booth in Hall 3 of the Fira Gran Via, where the illuminated Galaxy AI logo signals the brand's shift toward Agentic AI experiences. The 1,745-square-meter exhibition space showcases the integration of the Qualcomm Snapdragon 8 Elite Gen 5 for Galaxy and the Exynos 2600 (2nm) processors across the new Galaxy S26 series. Live demonstrations of Photo Assist for text-to-image editing and the Flex Magic Pixel privacy technology are featured. Powered by One UI 8.5, the ecosystem-wide AI manages complex tasks across the Galaxy Z TriFold, Galaxy Watch8, and Galaxy Buds4 Pro, which utilize the Hexagon NPU for local, on-device processing of multimodal commands during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026. (Photo by Joan Cros/NurPhoto)


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