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Mobile World Congress

An attendee interacts with a high-fidelity AI Holographic Avatar at the Fira Gran Via, demonstrating the latest advancements in volumetric video capture and generative AI video production. The system utilizes a dedicated array of 21 Intel RealSense depth cameras and is powered by the NVIDIA GH200 Grace Hopper Superchip to process over 70 gigabits of raw data per second in real-time. The exhibit showcases the A.X K1 hyperscale AI model (or Telefonica's Edge-based AI), which allows for instant AI Avatar customization, including voice synthesis and emotional mapping. The 3D hologram is projected via a holographic mist display or transparent OLED panel, enabling a seamless ''Digital Twin'' experience with ultra-low latency supported by 5G-Advanced (5G-A) connectivity and MEC (Multi-access Edge Computing) during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026. (Photo by Joan Cros/NurPhoto)

Mobile World Congress MWC 2026 Barcelona technology trade show telecommunications mobile industry smartphone launch consumer electronics innovation artificial intelligence AI technology 5G 6G mobile devices tech exhibition global technology event digital economy connectivity future technology AI Avatar Hologram Spain Fira Gran Via Volumetric Capture Digital Twin Generative AI Intel RealSense NVIDIA GH200 5G-Advanced Edge Computing Telepresence 3D Modeling AI Personas A.X K1 Virtual Reality Augmented Reality Customization Video Production