Mobile World Congress

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Mobile World Congress

Congress attendees pass in front of a prominent ''AI'' (Artificial Intelligence) logo illuminated with Micro LED technology, dominating the central concourse between Hall 3 and Hall 4 during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The branding signifies AI's role in 6G network research and 5G-Advanced commercial deployments. Technology leaders showcase hardware integrated with Neural Processing Units (NPUs), such as the Qualcomm Snapdragon 8 Elite Gen 5 for mobile devices and the NVIDIA Blackwell B200 Tensor Core GPU for data centers. The display highlights the shift towards multimodal generative AI at the edge, driven by models like Gemini Nano 2.0 and LLaMA 4-7B running natively on smartphones and autonomous vehicles. Telecommunications companies present AI-native Level 4 Autonomous Networks (AN L4) designed for intent-based operations and sustainable efficiency. (Photo by Joan Cros/NurPhoto)


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