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Shinsegae Group Chairman Chung Yong-jin Issues Public Apology For Starbucks Korea's 'Tank Day' Controversy

Shinsegae Group Chairman Chung Yong-jin bows his head in apology during a press conference regarding Starbucks Korea's marketing campaign at the Josun Palace Luxury Collection Hotel in Gangnam-gu, Seoul, South Korea, on May 26, 2026. The promotional event, which included terms such as ''Tank Day'' and ''Tak on the desk'' on the May 18 anniversary of the 1980 Gwangju Democratization Movement, led to public outrage and a boycott. In his first public appearance for a statement since becoming chairman in March 2024, Chung accepts full executive responsibility for the oversight and apologizes to the bereaved families and the public. (Photo by Chris Jung/NurPhoto)

Photo ID	#13751797
Date Taken	26 May 2026
Location	N/A
Photographer	Chris Jung/NurPhoto
Category	Politics
Copyright	© 2026 NurPhoto - Chris Jung/NurPhoto

One Person Waist Up Chung Yong-jin Shinsegae Group Chairman Starbucks Korea apology public apology press conference corporate crisis controversy Tank Day controversy corporate responsibility executive South Korea Seoul Gangnam-gu Josun Palace Hotel May 26 2026 business corporate executive male full-length front view holding paper microphone formal attire business suit bowing remorse media briefing historical sensitivity Gwangju Democratization Movement controversy crisis management