Shinsegae Group Chairman Chung Yong-jin Issues Public Apology For Starbucks Korea's 'Tank Day' Controversy

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Shinsegae Group Chairman Chung Yong-jin Issues Public Apology For Starbucks Korea's 'Tank Day' Controversy

Jeon Sang-jin, Executive Vice President of Corporate Management at Shinsegae Group, presents the findings of an internal investigation regarding Starbucks Korea's ''Tank Day'' marketing campaign during a press conference at the Josun Palace Luxury Collection Hotel in Gangnam-gu, Seoul, South Korea, on May 26, 2026. The conglomerate launched a formal inquiry into the decision-making process behind the campaign following public backlash over its historical references, aiming to address corporate accountability and compliance. (Photo by Chris Jung/NurPhoto)


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