Fashion Business During Pandemic

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Fashion Business During Pandemic

Workers Carry out the Production Process of one of the fashion products at the Torch workshop, in Bandung, West Java, on April, 25,2021. As if they have never been sluggish in various conditions, several micro, small, and medium enterprises in fashion in Indonesia are actually able to survive the Covid19 pandemic because they maximize digital marketing strategies to market their products more widely. For example, Torch as a Start-Up Fashion product is able to survive and even develop during a pandemic by maximizing online marketing strategies through e-comers. (Photo by Dasril Roszandi/NurPhoto)


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