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The Death of Tan Ek Tjoan Tjikini

JAKARTA, INDONESIA, 24 October : Ruin Building of Tan Ek Tjoan Bread Factory and Store at Cikini Street-Jakarta. The bakery began to operate in 1921 in Bogor, West Java. It is named after its founder, Tan Ek Tjoan, a Chinese-Indonesian entrepreneur. Before he expanded the business to Jakarta, the bakery catered to the Dutch community in Bogor. Tjoan expanded his business to Jakarta in 1950. He opened the bakery in Cikini, Central Jakarta, which was the administrative hub of the city. The target market was still the Dutch community. After nearly a century, bakery chain Tan Ek Tjoan remains strong as a classic bakery favored by locals. But a strong brand alone is, it seems, not enough to stay competitive. Tan Ek Tjoan co-owner Josey R. Darwin, who took over the management of the bakery in 2012, admitted that since Kim Tamara — the son of founder Tan Ek Tjoan — died in 2007, the bakery had suffered annual losses. Now the hystorical place will be destroyed to built new apartement building, once again a hystorical building and place in Jakarta gone. (Photo by Donal Husni/NurPhoto)

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