"AI Transformation"

#13439893

13 March 2026

The SK Telecom corporate logo is illuminated at the Fira Gran Via booth, marking the company's full-scale transition into a ''Global AI Company'' during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The 1,700-square-meter exhibition space showcases the ''AI Pyramid Strategy'' across three layers: AI Infrastructure, AI Transformation (AIX), and AI Services, featuring the debut of the A.X K1 hyperscale foundation model. The booth highlights the AI-RAN (Radio Access Network) technology powered by NVIDIA-based GPU clusters and the Sovereign AI Package, designed for secure, localized data processing. Visitors observe live demonstrations of the UAM (Urban Air Mobility) simulator and the AI Inference Factory infrastructure, while the company presents its GPU-as-a-Service (GaaS) platform and high-efficiency AI Data Center (AIDC) solutions for the 6G era.

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#13439898

13 March 2026

The Accenture corporate logo is featured at the reception desk of its major pavilion in Hall 4 of the Fira Gran Via, serving as the GSMA's Exclusive Connected Industries Knowledge Partner during the Mobile World Congress. The stand showcases the company's focus on ''Agentic AI'' and Sovereign AI solutions, following its 2026 acquisition of advanced network AI technology to accelerate autonomous operations for telecommunications. The exhibition space facilitates demonstrations of Generative AI-driven B2B growth and predictive network management tools, powered by collaborative frameworks with Mistral AI and Anthropic. As a leader in the ''IQ Era,'' Accenture's presence emphasizes the convergence of 5G-Advanced connectivity with autonomous agentic commerce and AI-ready manufacturing ecosystems during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439899

13 March 2026

The Accenture corporate logo is featured at the reception desk of its major pavilion in Hall 4 of the Fira Gran Via, serving as the GSMA's Exclusive Connected Industries Knowledge Partner during the Mobile World Congress. The stand showcases the company's focus on ''Agentic AI'' and Sovereign AI solutions, following its 2026 acquisition of advanced network AI technology to accelerate autonomous operations for telecommunications. The exhibition space facilitates demonstrations of Generative AI-driven B2B growth and predictive network management tools, powered by collaborative frameworks with Mistral AI and Anthropic. As a leader in the ''IQ Era,'' Accenture's presence emphasizes the convergence of 5G-Advanced connectivity with autonomous agentic commerce and AI-ready manufacturing ecosystems during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439892

13 March 2026

The Microsoft corporate logo is illuminated at the Fira Gran Via booth during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The event marks the debut of the Microsoft Telecom Agentic Store reference framework and Azure Local for disconnected AI operations. The exhibition highlights the integration of Copilot Studio and the Microsoft Agent Factory, showcasing specialized AI agents powered by Azure OpenAI Foundry models running on NVIDIA-based GPU infrastructure. The booth features demonstrations of Azure Databricks Lakebase for real-time telecom transactions and sovereign cloud solutions developed in collaboration with global operators to ensure data residency and regulatory compliance across 5G-Advanced networks.

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#13439894

13 March 2026

The Microsoft corporate logo is illuminated at the Fira Gran Via booth during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The event marks the debut of the Microsoft Telecom Agentic Store reference framework and Azure Local for disconnected AI operations. The exhibition highlights the integration of Copilot Studio and the Microsoft Agent Factory, showcasing specialized AI agents powered by Azure OpenAI Foundry models running on NVIDIA-based GPU infrastructure. The booth features demonstrations of Azure Databricks Lakebase for real-time telecom transactions and sovereign cloud solutions developed in collaboration with global operators to ensure data residency and regulatory compliance across 5G-Advanced networks.

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#13439895

13 March 2026

The Microsoft corporate logo is illuminated at the Fira Gran Via booth during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The event marks the debut of the Microsoft Telecom Agentic Store reference framework and Azure Local for disconnected AI operations. The exhibition highlights the integration of Copilot Studio and the Microsoft Agent Factory, showcasing specialized AI agents powered by Azure OpenAI Foundry models running on NVIDIA-based GPU infrastructure. The booth features demonstrations of Azure Databricks Lakebase for real-time telecom transactions and sovereign cloud solutions developed in collaboration with global operators to ensure data residency and regulatory compliance across 5G-Advanced networks.

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#13439906

13 March 2026

The Salesforce corporate logo is seen against a clear blue sky at the Salesforce Garden outdoor pavilion during the Mobile World Congress at Fira Gran Via. The 900-square-meter exhibition space serves as the hub for the ''Agentic Enterprise'' showcase, featuring live demonstrations of Agentforce, the company's autonomous AI platform powered by Data Cloud and Atlas Reasoning Engine. The exhibit highlights specialized AI agents for the telecommunications industry, including Agentforce for Communications, designed to automate complex customer lifecycles and network sales. Visitors explore the integration of Slack AI and Tableau Pulse on high-performance infrastructure, while the pavilion emphasizes sustainability and the transition from predictive to generative and autonomous AI workflows in the Customer 360 ecosystem during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439957

13 March 2026

The iconic T-Mobile (Deutsche Telekom) ''T'' logo illuminates in magenta at the company's main exhibition pavilion during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. For the 2026 edition, the brand showcases its ''Magenta AI'' ecosystem, highlighting the transition toward AI-native 6G networks. The stand features the world premiere of an AI-powered call assistant that operates at the network level without requiring local apps, alongside the MIA (Mobile Intelligent Assistant) life-size 3D avatar powered by a custom Large Language Model (LLM) for real-time visitor interaction. Technical demonstrations at the booth, supported by the NVIDIA AI Aerial platform and Qualcomm Snapdragon 8 Gen 5 integrated systems, showcase the first commercial-ready AI-RAN (Radio Access Network) architecture designed to optimize 5G-Advanced spectral efficiency.

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#13439960

13 March 2026

The NTT (Nippon Telegraph and Telephone) logo is prominently displayed at the joint exhibit featuring NTT, NTT DOCOMO, and NTT DATA during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. Under the 2026 theme ''Photonics Unlocks an Intelligent Power-Optimized Future,'' the pavilion showcases the commercial evolution of the IOWN (Innovative Optical and Wireless Network) architecture. Key technical demonstrations include the All-Photonics Network (APN) and Photonics-Electronics Convergence (PEC) devices designed to reduce power consumption in AI data centers by up to 100x. The exhibit features hardware powered by the Qualcomm Snapdragon X105 NTN processor for satellite-to-terrestrial 5G integration and the NVIDIA Blackwell-based accelerated computing nodes for the ''GPU over APN'' solution, which enables high-speed, low-latency AI inference across distributed sites. The stand also highlights NTT DOCOMO's 6G ''Network for AI'' concept, utilizing real-time haptic feedback and autonomous robot control.

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#13439961

13 March 2026

The LG Uplus (LGU+) logo displays at the company's dedicated pavilion during the Mobile World Congress in Barcelona, Spain, on March 5, 2026, where the South Korean operator unveils its future vision, ''Humanizing Every Connection.'' The exhibit centers on the global debut of ixi-O pro, an advanced evolution of their AI call agent powered by the LG EXAONE 3.0 large language model and optimized for the Qualcomm Snapdragon 8 Gen 5 platform to enable real-time, on-device voice phishing detection and context-aware call summaries. Additionally, the booth showcases the ''Sovereign AI Full-Stack'' solution, a collaborative hardware-software appliance developed with Furiosa AI and featuring the Renegade NPUs (Neural Processing Units), designed to allow enterprises to deploy secure, private AI networks without external cloud dependency. The display also highlights the ixi-Guardian security suite, which wins a 2026 GLOMO Award for its end-to-end protection of telecommunications AI agents.

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#13439679

13 March 2026

Fairgoers check AI washing machines at the Haier booth at the SNEIC Expo Center in Shanghai, China, on March 12, 2026.

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#13427981

10 March 2026

The Rhoda AI logo appears on a smartphone screen, and a stock exchange curve chart displays as the background on a laptop computer screen in this photo illustration in Athens, Greece, on March 10, 2026. Rhoda AI says it raises $450 million in a Series A funding round that values the company at $1.7 billion and unveils a robot intelligence system it says can handle the unpredictability of industrial environments. (Photo Illustration by Nikolas Kokovlis/NurPhoto)

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#13427982

10 March 2026

The Rhoda AI logo appears on a smartphone screen, and a stock exchange curve chart displays as the background on a laptop computer screen in this photo illustration in Athens, Greece, on March 10, 2026. Rhoda AI says it raises $450 million in a Series A funding round that values the company at $1.7 billion and unveils a robot intelligence system it says can handle the unpredictability of industrial environments. (Photo Illustration by Nikolas Kokovlis/NurPhoto)

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#13427984

10 March 2026

The Rhoda AI logo appears on a smartphone screen, and a stock exchange curve chart displays as the background on a laptop computer screen in this photo illustration in Athens, Greece, on March 10, 2026. Rhoda AI says it raises $450 million in a Series A funding round that values the company at $1.7 billion and unveils a robot intelligence system it says can handle the unpredictability of industrial environments. (Photo Illustration by Nikolas Kokovlis/NurPhoto)

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#13427986

10 March 2026

The Rhoda AI logo appears on a smartphone screen, and a stock exchange curve chart displays as the background on a laptop computer screen in this photo illustration in Athens, Greece, on March 10, 2026. Rhoda AI says it raises $450 million in a Series A funding round that values the company at $1.7 billion and unveils a robot intelligence system it says can handle the unpredictability of industrial environments. (Photo Illustration by Nikolas Kokovlis/NurPhoto)

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#13427987

10 March 2026

The Rhoda AI logo appears on a smartphone screen, and a stock exchange curve chart displays as the background on a laptop computer screen in this photo illustration in Athens, Greece, on March 10, 2026. Rhoda AI says it raises $450 million in a Series A funding round that values the company at $1.7 billion and unveils a robot intelligence system it says can handle the unpredictability of industrial environments. (Photo Illustration by Nikolas Kokovlis/NurPhoto)

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