"Two young people stroll along the quay at sunset by the sea..."

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2 August 2025

Two young people stroll along the quay at sunset by the sea in Giovinazzo, Italy, on July 31, 2025. Traditionally, July and August are the vacation months for Italians, but now the trend changes. This also happens in Puglia and Salento, according to industry operators, who say that the initial assessment of this summer is positive, thanks mainly to the presence of foreigners. Travelers are increasingly aware and look for an authentic experience, and Salento and Puglia respond to these demands.

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