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Red Lobster Eyeing Chapter 11 Bankruptcy After "Endless Shrimp" Loss
The signage of Red Lobster is being seen at 5201 S Pulaski Rd in Chicago, Illinois, United States, on May 15, 2024. Red Lobster is considering Chapter 11 bankruptcy to recoup $11 million in losses from its endless shrimp promotion. Red Lobster's ''Ultimate Endless Shrimp'' promotion last year is being considered a limited-time offer, but it is bringing in an adequate number of new customers, leading the chain to add it to its permanent menu in June. Customers are gorging on it, and Red Lobster is reporting fourth-quarter 2023 losses of $12.5 million. (Photo by Kyle Mazza/NurPhoto)
Photo Details
| Photo ID | #11241962 |
|---|---|
| Date Taken | |
| Location | N/A |
| Photographer | Kyle Mazza/NurPhoto |
| Category | Crime, Law and Justice |
| Copyright | © 2026 NurPhoto - Kyle Mazza/NurPhoto |
Related Keywords
Red Lobster
restaurant
5201 S Pulaski Rd
Chicago
Illinois
United States
May 15
2024
Chapter 11 bankruptcy
$11 million losses
endless shrimp promotion
Ultimate Endless Shrimp
limited-time offer
new customers
permanent menu
June
gorged
fourth-quarter 2023
$12.5 million losses
Kyle Mazza
NurPhoto
signage
financial trouble
dining chain
seafood restaurant
promotion impact
customer response
financial recovery
business strategy
menu addition
revenue loss
marketing campaign
customer attraction
financial performance
economic challenges.
2026 NurPhoto. All rights reserved.
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