Editorial photo #12848838 Human Interest
Popularity Of Matcha Tea Among Iranian Youth
An Iranian man prepares Matcha green tea for customers during an event in Tehran, Iran, on October 10, 2025. Matcha tea becomes a growing trend among Iranian youths, symbolizing a blend of global health culture and local curiosity for new lifestyles. Popularized through social media and cafes in major cities like Tehran, matcha is seen not just as a drink but as a lifestyle choice--representing mindfulness, fitness, and modern identity. Its vibrant green color and connection to Japanese minimalism make it a fashionable alternative to traditional tea, reflecting how young Iranians embrace global trends while redefining their own cultural tastes. (Photo by Morteza Nikoubazl/NurPhoto)