Popularity Of Matcha Tea Among Iranian Youth

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Popularity Of Matcha Tea Among Iranian Youth

A young Iranian woman drinks Matcha green tea during an event in Tehran, Iran, on October 10, 2025. Matcha tea recently becomes a growing trend among Iranian youths, symbolizing a blend of global health culture and local curiosity for new lifestyles. Popularized through social media and cafes in major cities like Tehran, matcha is seen not just as a drink but as a lifestyle choice--representing mindfulness, fitness, and modern identity. Its vibrant green color and connection to Japanese minimalism make it a fashionable alternative to traditional tea, reflecting how young Iranians embrace global trends while redefining their own cultural tastes. (Photo by Morteza Nikoubazl/NurPhoto)


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