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Mobile World Congress

The Salesforce corporate logo is seen against a clear blue sky at the Salesforce Garden outdoor pavilion during the Mobile World Congress at Fira Gran Via. The 900-square-meter exhibition space serves as the hub for the ''Agentic Enterprise'' showcase, featuring live demonstrations of Agentforce, the company's autonomous AI platform powered by Data Cloud and Atlas Reasoning Engine. The exhibit highlights specialized AI agents for the telecommunications industry, including Agentforce for Communications, designed to automate complex customer lifecycles and network sales. Visitors explore the integration of Slack AI and Tableau Pulse on high-performance infrastructure, while the pavilion emphasizes sustainability and the transition from predictive to generative and autonomous AI workflows in the Customer 360 ecosystem during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. (Photo by Joan Cros/NurPhoto)

Mobile World Congress MWC 2026 Barcelona technology trade show telecommunications mobile industry smartphone launch consumer electronics innovation artificial intelligence AI technology 5G 6G mobile devices tech exhibition global technology event digital economy connectivity future technology Salesforce Salesforce Garden Spain Fira Gran Via Agentforce Agentic AI AI CRM Data Cloud Atlas Reasoning Engine Slack AI Tableau Pulse Customer 360 Agentforce for Communications Digital Transformation Autonomous AI Outdoor Pavilion Tech Branding Cloud Computing SaaS