Mobile World Congress

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Mobile World Congress

The iconic T-Mobile (Deutsche Telekom) ''T'' logo illuminates in magenta at the company's main exhibition pavilion during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. For the 2026 edition, the brand showcases its ''Magenta AI'' ecosystem, highlighting the transition toward AI-native 6G networks. The stand features the world premiere of an AI-powered call assistant that operates at the network level without requiring local apps, alongside the MIA (Mobile Intelligent Assistant) life-size 3D avatar powered by a custom Large Language Model (LLM) for real-time visitor interaction. Technical demonstrations at the booth, supported by the NVIDIA AI Aerial platform and Qualcomm Snapdragon 8 Gen 5 integrated systems, showcase the first commercial-ready AI-RAN (Radio Access Network) architecture designed to optimize 5G-Advanced spectral efficiency. (Photo by Joan Cros/NurPhoto)


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