Mobile World Congress

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Mobile World Congress

A close-up of the Galaxy AI logo is prominently displayed on the uniform of a booth assistant at the Samsung Electronics pavilion during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The branding highlights Samsung's third-generation AI ecosystem, launched alongside the Galaxy S26 series, which introduces ''Agentic AI'' capabilities powered by the Qualcomm Snapdragon 8 Elite Gen 5 and Exynos 2600 processors. This version of Galaxy AI features a multi-agent system integrating Bixby, Google Gemini, and Perplexity to anticipate user needs. The logo symbolizes the integration of the ProVisual Engine across the device lineup, including the S26 Ultra's 200-megapixel camera system and the new Galaxy XR headset, enabling features like real-time voice-driven photo editing and autonomous horizon-locked video stabilization. The assistant guides visitors through the ''Intelligent OLED City'' zones, demonstrating how the AI agents synchronize data across smartphones, wearables, and the new Galaxy TriFold devices. (Photo by Joan Cros/NurPhoto)


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