Mobile World Congress

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Mobile World Congress

A large-scale, illuminated ''AI Today'' lettering installation serves as a focal point at the entrance of the ''Connected AI'' zone during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. This year's event, themed ''The IQ Era,'' uses the ''AI Today'' branding to showcase immediate, hardware-level implementations of artificial intelligence. Key highlights surrounding the installation include the debut of Agentic AI workflows running on the Qualcomm Snapdragon 8 Elite Gen 5 and the Samsung Exynos 2600 processors, both of which feature dedicated Gen-AI NPUs (Neural Processing Units). The display emphasizes the transition from cloud-based processing to On-Device AI, featuring smartphones with 200-megapixel cognitive ISP sensors and AI-native 5G-Advanced networks. The ''AI Today'' exhibit acts as a live demonstration area where visitors interact with real-time translation, autonomous network slicing, and professional-grade generative photo editing, reflecting the industry's shift toward practical, consumer-ready intelligent systems. (Photo by Joan Cros/NurPhoto)


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