"Process"

#13439896

13 Mar 2026

The AI Data Center (AIDC) logo is showcased at the SK Telecom pavilion in Hall 3 of the Fira Gran Via, representing the backbone of the company's ''AI Pyramid Strategy'' during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The exhibit features the latest SAPEON X330 AI semiconductors and NVIDIA H200 Tensor Core GPUs integrated into a high-density server architecture. The display highlights SKT's proprietary Immersion Cooling technology and the AI Cloud Management Platform (CMP) designed to optimize large language model (LLM) workloads like the A.X K1. The infrastructure serves as the foundation for GPU-as-a-Service (GaaS) and sovereign AI solutions, enabling low-latency processing for 5G-Advanced and future 6G network applications.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439897

13 Mar 2026

The Microsoft Copilot logo is displayed at the Fira Gran Via during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The platform evolves into a proactive Agentic AI ecosystem, and the branding highlights the integration of Work IQ and Agent Mode across Microsoft 365 apps, powered by foundational models like GPT-5 and Azure OpenAI Foundry. The exhibit showcases the synergy between the software and the latest Copilot+ PC hardware, including devices equipped with the Snapdragon X Plus (8-core) processor and the AMD Ryzen AI 400 series, both featuring dedicated Neural Processing Units (NPUs) capable of 45 to 50 TOPS for on-device AI tasks. The display also features the Surface Pro 12-inch, which integrates a 10-megapixel Ultra HD rear camera and a Full HD front-facing Studio Camera with AI-enhanced Windows Studio Effects, all operating under the unified Copilot intelligence layer.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439900

13 Mar 2026

The BWT title partner logo is prominent on the pink and blue livery of the Alpine A526 Formula 1 car, exhibited at the Indra Group pavilion in Hall 3 of the Fira Gran Via. The challenger for the 2026 season marks a radical shift in regulations, featuring the new Mercedes-AMG 1.6-liter V6 Turbo Hybrid power unit that delivers over 1,000 HP with a 50/50 split between thermal and electrical power (350kW MGU-K). The car showcases a 30kg weight reduction to 768kg and a more compact chassis (200mm shorter and 100mm narrower), integrating active aerodynamics with movable front and rear wings. Through its partnership with Indra, the vehicle serves as a demonstration platform for the IndraMind sovereign AI, which processes real-time race data and predictive analytics under extreme operational pressure during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439908

13 Mar 2026

The Snapdragon corporate logo is illuminated at the Qualcomm pavilion in Hall 3 of the Fira Gran Via, representing the launch of the Snapdragon 8 Elite Gen 5 (SM8850-AC) mobile platform during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The 3nm architecture processor features the new Oryon V3 CPU and an enhanced Hexagon NPU capable of delivering over 80 TOPS for on-device generative AI. The branding highlights the expansion of the Snapdragon ecosystem into automotive with the Snapdragon Cockpit Elite and computing with the Snapdragon X Elite Gen 2, which powers the latest Windows 11 Copilot+ PCs. The exhibit showcases seamless multimodal AI processing across smartphones, XR glasses, and connected vehicles, emphasizing the Qualcomm AI Stack and ultra-low latency 5G-Advanced connectivity through the Snapdragon X85 Modem-RF System.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439915

13 Mar 2026

A digital display at the Nokia booth showcases the Vadiio Generative AI dashboard, visualizing real-time traffic light synchronization and On-Delivery autonomous route optimization at the Fira Gran Via. The system is powered by the NVIDIA Blackwell HGX B200 server architecture at the edge, processing multimodal data through Nokia's AVA (Adaptive Virtual Assistant) autonomous operations software. The interface demonstrates how generative AI models, running on Intel Xeon 6 processors with vRAN Boost, analyze live video feeds from 48-megapixel smart city sensors to adjust delivery paths and signal timings. The demonstration highlights the integration of the ReefShark SoC for ultra-low latency data transmission, ensuring that On-Delivery robots, equipped with NVIDIA Jetson Orin modules, receive path updates in less than 10ms to avoid congestion during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439916

13 Mar 2026

A digital interface at the Nokia booth displays the Vaidio Generative AI video analytics platform, which monitors multiple security feeds at the Fira Gran Via during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The system integrates live streams from Nokia i-Pro smart cameras featuring 20-megapixel sensors and 4K resolution, processed through the NVIDIA Blackwell B200 GPU architecture located at the network edge. Powered by Intel Xeon 6 processors with vRAN Boost technology, the software utilizes Semantic Vision models to identify and track objects across disparate camera angles in real-time. The exhibit demonstrates the synergy between the Nokia ReefShark SoC for high-speed data backhaul and Vaidio's autonomous reasoning engine, which enables natural language querying of visual metadata to enhance public safety and crowd management.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439917

13 Mar 2026

A live demonstration of the Vadiio Generative AI platform performs a semantic search for a ''person carrying a child'' across multiple security feeds at the Fira Gran Via. The system analyzes 4K video streams from Nokia i-Pro smart cameras equipped with 20-megapixel sensors, utilizing the NVIDIA Blackwell B200 GPU architecture for real-time natural language processing (NLP) of visual data. Powered by Intel Xeon 6 processors with vRAN Boost, the interface showcases how generative AI replaces traditional manual scrubbing with instant metadata filtering. The setup highlights the Nokia ReefShark SoC for ultra-low latency data backhaul and the Nokia AVA (Adaptive Virtual Assistant) framework, enabling complex object and behavioral recognition within a secure Sovereign AI environment during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439922

13 Mar 2026

A photorealistic 3D hologram of a remote participant is projected onto a specialized display at the Cisco pavilion in Hall 3 of the Fira Gran Via, showcasing the evolution of the Webex Hologram platform during the Mobile World Congress. The system utilizes a multi-camera array consisting of 12-megapixel Sony IMX sensors to capture volumetric data, which is then processed by NVIDIA RTX 6000 Ada Generation GPUs to ensure lifelike textures and motion. The demonstration is powered by Cisco Silicon One architecture and Intel Xeon 6 processors at the edge to maintain sub-10ms latency, essential for synchronous holographic communication. The display features Light Field technology on a transparent OLED panel, allowing attendees to interact with the digital twin as if they are in the same physical space, highlighting the convergence of 5G-Advanced bandwidth and AI-driven spatial computing during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439924

13 Mar 2026

A reference smartphone powered by the MediaTek Dimensity 9500 chipset is displayed at the Fira Gran Via, demonstrating the ''Dimensity AI Telephoto'' generative imaging technology. The device features a specialized 200-megapixel Samsung ISOCELL HP5 main sensor and a 50-megapixel periscope telephoto lens with 5x optical and 100x digital zoom capabilities. The hardware utilizes the integrated NPU 890 and the Imagiq 10 ISP (Image Signal Processor) to execute real-time AI Super Resolution and generative texture reconstruction, which intelligently fills in missing visual data at high magnification levels. The exhibit highlights the chipset's All-Big-Core architecture, featuring the Cortex-X925 core running at 3.73 GHz, which manages the complex computational photography pipelines required for stable 4K video capture at 10x hybrid zoom during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439925

13 Mar 2026

A reference smartphone powered by the MediaTek Dimensity 9500 chipset is displayed at the Fira Gran Via, demonstrating the ''Dimensity AI Telephoto'' generative imaging technology. The device features a specialized 200-megapixel Samsung ISOCELL HP5 main sensor and a 50-megapixel periscope telephoto lens with 5x optical and 100x digital zoom capabilities. The hardware utilizes the integrated NPU 890 and the Imagiq 10 ISP (Image Signal Processor) to execute real-time AI Super Resolution and generative texture reconstruction, which intelligently fills in missing visual data at high magnification levels. The exhibit highlights the chipset's All-Big-Core architecture, featuring the Cortex-X925 core running at 3.73 GHz, which manages the complex computational photography pipelines required for stable 4K video capture at 10x hybrid zoom during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439926

13 Mar 2026

The UniFi brand logo is showcased at the Ubiquiti booth in Hall 2 of the Fira Gran Via, highlighting the company's ''IT Simplified'' philosophy during the Mobile World Congress. The exhibit features the latest Cloud Gateway Max and Enterprise Fortress Gateway (EFG), powered by an 8-core ARM Cortex-A57 processor at 2.5 GHz, designed to handle 25Gbps routing with full inspection. The display showcases the U7 Pro Max access points, which utilize the 6 GHz band with Wi-Fi 7 technology and Multi-Link Operation (MLO) for ultra-low latency. The branding emphasizes the integration of UniFi Protect AI-driven surveillance, featuring the G5 Pro cameras with 12-megapixel 4K sensors and advanced human/vehicle recognition running locally on the UniFi OS ecosystem without cloud dependence during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439929

13 Mar 2026

The humanoid robot Pepper interacts with attendees at the Fira Gran Via during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. This version of the social robot features an upgraded hardware architecture powered by the Qualcomm Robotics RB5 Platform, which includes a specialized NPU (Neural Processing Unit) enabling on-device generative AI capabilities for natural language processing and emotional recognition. The robot utilizes a multimodal sensor array, including a custom 12-megapixel HDR depth camera for facial tracking and spatial awareness, working alongside a 2D 5-megapixel wide-angle camera and an Omnidirectional Microphone Array with AI Beamforming technology for multi-user voice localization. Connectivity is managed via a dedicated Wi-Fi 7 and 5G-Advanced module, allowing seamless cloud synchronization with external LLM (Large Language Model) agents to provide real-time, personalized information and advanced navigation across the bustling venue.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439939

13 Mar 2026

A close-up view of the innovative Honor Robot Phone is showcased at the Honor booth. This ''new species'' of smartphone features a revolutionary 200-megapixel main camera sensor integrated into an industry-first 4DoF (four degrees of freedom) motorized gimbal system. The device, powered by the Qualcomm Snapdragon 8 Elite Gen 5 processor, utilizes on-device AI and specialized micro-motors, which are 70% smaller than standard gimbals, to perform autonomous subject tracking, rhythmic movement, and expressive gestures like nodding. The hardware includes a high-durability titanium alloy mechanical arm and a high-capacity silicon-carbon anode battery to support the motorized components during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439940

13 Mar 2026

A congress assistant tests the innovative Honor Robot Phone showcased at the Honor booth. This ''new species'' of smartphone features a revolutionary 200-megapixel main camera sensor integrated into an industry-first 4DoF (four degrees of freedom) motorized gimbal system. The device, powered by the Qualcomm Snapdragon 8 Elite Gen 5 processor, utilizes on-device AI and specialized micro-motors--70% smaller than standard gimbals--to perform autonomous subject tracking, rhythmic movement, and expressive gestures like nodding. The hardware includes a high-durability titanium alloy mechanical arm and a high-capacity silicon-carbon anode battery to support the motorized components during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439941

13 Mar 2026

A close-up view of the innovative Honor Robot Phone is showcased at the Honor booth. This ''new species'' of smartphone features a revolutionary 200-megapixel main camera sensor integrated into an industry-first 4DoF (four degrees of freedom) motorized gimbal system. The device, powered by the Qualcomm Snapdragon 8 Elite Gen 5 processor, utilizes on-device AI and specialized micro-motors, which are 70% smaller than standard gimbals, to perform autonomous subject tracking, rhythmic movement, and expressive gestures like nodding. The hardware includes a high-durability titanium alloy mechanical arm and a high-capacity silicon-carbon anode battery to support the motorized components during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.

#13439942

13 Mar 2026

A close-up view of the innovative Honor Robot Phone is showcased at the Honor booth. This ''new species'' of smartphone features a revolutionary 200-megapixel main camera sensor integrated into an industry-first 4DoF (four degrees of freedom) motorized gimbal system. The device, powered by the Qualcomm Snapdragon 8 Elite Gen 5 processor, utilizes on-device AI and specialized micro-motors, which are 70% smaller than standard gimbals, to perform autonomous subject tracking, rhythmic movement, and expressive gestures like nodding. The hardware includes a high-durability titanium alloy mechanical arm and a high-capacity silicon-carbon anode battery to support the motorized components during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

Restricted to Editorial Use Only.
Commercial use is not permitted without prior authorization.
Please contact us for more information.