"Hall 7"

#13439886

13 March 2026

Attendees gather at the Samsung Galaxy Experience booth in Hall 3 of the Fira Gran Via, where the illuminated Galaxy AI logo signals the brand's shift toward Agentic AI experiences. The 1,745-square-meter exhibition space showcases the integration of the Qualcomm Snapdragon 8 Elite Gen 5 for Galaxy and the Exynos 2600 (2nm) processors across the new Galaxy S26 series. Live demonstrations of Photo Assist for text-to-image editing and the Flex Magic Pixel privacy technology are featured. Powered by One UI 8.5, the ecosystem-wide AI manages complex tasks across the Galaxy Z TriFold, Galaxy Watch8, and Galaxy Buds4 Pro, which utilize the Hexagon NPU for local, on-device processing of multimodal commands during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

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#13439887

13 March 2026

Attendees gather at the Samsung Galaxy Experience booth in Hall 3 of the Fira Gran Via, where the illuminated Galaxy AI logo signals the brand's shift toward Agentic AI experiences. The 1,745-square-meter exhibition space showcases the integration of the Qualcomm Snapdragon 8 Elite Gen 5 for Galaxy and the Exynos 2600 (2nm) processors across the new Galaxy S26 series. Live demonstrations of Photo Assist for text-to-image editing and the Flex Magic Pixel privacy technology are featured. Powered by One UI 8.5, the ecosystem-wide AI manages complex tasks across the Galaxy Z TriFold, Galaxy Watch8, and Galaxy Buds4 Pro, which utilize the Hexagon NPU for local, on-device processing of multimodal commands during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

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#13439926

13 March 2026

The UniFi brand logo is showcased at the Ubiquiti booth in Hall 2 of the Fira Gran Via, highlighting the company's ''IT Simplified'' philosophy during the Mobile World Congress. The exhibit features the latest Cloud Gateway Max and Enterprise Fortress Gateway (EFG), powered by an 8-core ARM Cortex-A57 processor at 2.5 GHz, designed to handle 25Gbps routing with full inspection. The display showcases the U7 Pro Max access points, which utilize the 6 GHz band with Wi-Fi 7 technology and Multi-Link Operation (MLO) for ultra-low latency. The branding emphasizes the integration of UniFi Protect AI-driven surveillance, featuring the G5 Pro cameras with 12-megapixel 4K sensors and advanced human/vehicle recognition running locally on the UniFi OS ecosystem without cloud dependence during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439936

13 March 2026

The official 6G logo is displayed at the Qualcomm booth in Hall 3 of the Fira Gran Via, marking the company's leadership in AI-native wireless research during the Mobile World Congress. The exhibit features an end-to-end 6G prototype system utilizing Giga-MIMO technology with 2,048 antenna elements to maximize spectral efficiency in the 7 GHz and 13 GHz bands. Powered by the Qualcomm X105 5G-Advanced Modem-RF system as a foundational bridge, the demonstration highlights sub-band full duplex and probabilistic shaping techniques to achieve peak data rates exceeding 14.8 Gbps. The display showcases how 6G integrates sensing and communication to enable Digital Twins and autonomous vehicle orchestration, supported by Intel Xeon 6 edge servers and Qualcomm's specialized NPU-driven air interface that adapts to real-world RF environments in real-time during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439937

13 March 2026

The official 6G logo is displayed at the Qualcomm booth in Hall 3 of the Fira Gran Via, marking the company's leadership in AI-native wireless research during the Mobile World Congress. The exhibit features an end-to-end 6G prototype system utilizing Giga-MIMO technology with 2,048 antenna elements to maximize spectral efficiency in the 7 GHz and 13 GHz bands. Powered by the Qualcomm X105 5G-Advanced Modem-RF system as a foundational bridge, the demonstration highlights sub-band full duplex and probabilistic shaping techniques to achieve peak data rates exceeding 14.8 Gbps. The display showcases how 6G integrates sensing and communication to enable Digital Twins and autonomous vehicle orchestration, supported by Intel Xeon 6 edge servers and Qualcomm's specialized NPU-driven air interface that adapts to real-world RF environments in real-time during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439900

13 March 2026

The BWT title partner logo is prominent on the pink and blue livery of the Alpine A526 Formula 1 car, exhibited at the Indra Group pavilion in Hall 3 of the Fira Gran Via. The challenger for the 2026 season marks a radical shift in regulations, featuring the new Mercedes-AMG 1.6-liter V6 Turbo Hybrid power unit that delivers over 1,000 HP with a 50/50 split between thermal and electrical power (350kW MGU-K). The car showcases a 30kg weight reduction to 768kg and a more compact chassis (200mm shorter and 100mm narrower), integrating active aerodynamics with movable front and rear wings. Through its partnership with Indra, the vehicle serves as a demonstration platform for the IndraMind sovereign AI, which processes real-time race data and predictive analytics under extreme operational pressure during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

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#13439921

13 March 2026

The Cisco corporate logo features prominently at the Fira Gran Via, highlighting the company's focus on AI-native networking and cybersecurity during the Mobile World Congress. The exhibit showcases the Cisco Silicon One G200 and G202 processors, which power the next generation of high-density switches for AI back-end networks with up to 51.2 Tbps of switching capacity. The display highlights the integration of Cisco Hypershield and Splunk analytics for AI-driven threat detection and automated network management. Visitors explore the Cisco ThousandEyes platform for end-to-end visibility in 5G-Advanced and Wi-Fi 7 environments, while the pavilion emphasizes sustainable data center solutions using Liquid Cooling and Cisco UCS servers equipped with the latest Intel Xeon 6 processors during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439893

13 March 2026

The SK Telecom corporate logo is illuminated at the Fira Gran Via booth, marking the company's full-scale transition into a ''Global AI Company'' during the Mobile World Congress in Barcelona, Spain, on March 5, 2026. The 1,700-square-meter exhibition space showcases the ''AI Pyramid Strategy'' across three layers: AI Infrastructure, AI Transformation (AIX), and AI Services, featuring the debut of the A.X K1 hyperscale foundation model. The booth highlights the AI-RAN (Radio Access Network) technology powered by NVIDIA-based GPU clusters and the Sovereign AI Package, designed for secure, localized data processing. Visitors observe live demonstrations of the UAM (Urban Air Mobility) simulator and the AI Inference Factory infrastructure, while the company presents its GPU-as-a-Service (GaaS) platform and high-efficiency AI Data Center (AIDC) solutions for the 6G era.

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#13439912

13 March 2026

The Nokia corporate logo is illuminated at the Fira Gran Via booth, highlighting the company's ''B2B Technology Innovation'' strategy during the Mobile World Congress. The exhibit showcases the Nokia AirScale 5G-Advanced radio portfolio powered by the ReefShark SoC (System on Chip), which integrates AI-driven energy efficiency algorithms. The display features the Nokia 7750 SR-s service routers and the Lightspan MF fiber platform for high-capacity 25G and 50G PON connectivity. The booth demonstrates the Nokia AVA (Adaptive Virtual Assistant) autonomous operations software and the Nokia One platform for industrial private wireless networks, emphasizing the company's leadership in Sovereign Cloud security and the path toward 6G sensing-integrated networks during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439913

13 March 2026

The Nokia corporate logo is illuminated at the Fira Gran Via booth, highlighting the company's ''B2B Technology Innovation'' strategy during the Mobile World Congress. The exhibit showcases the Nokia AirScale 5G-Advanced radio portfolio powered by the ReefShark SoC (System on Chip), which integrates AI-driven energy efficiency algorithms. The display features the Nokia 7750 SR-s service routers and the Lightspan MF fiber platform for high-capacity 25G and 50G PON connectivity. The booth demonstrates the Nokia AVA (Adaptive Virtual Assistant) autonomous operations software and the Nokia One platform for industrial private wireless networks, emphasizing the company's leadership in Sovereign Cloud security and the path toward 6G sensing-integrated networks during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439918

13 March 2026

The Nokia corporate logo is illuminated at the Fira Gran Via booth, highlighting the company's ''B2B Technology Innovation'' strategy during the Mobile World Congress. The exhibit showcases the Nokia AirScale 5G-Advanced radio portfolio powered by the ReefShark SoC (System on Chip), which integrates AI-driven energy efficiency algorithms. The display features the Nokia 7750 SR-s service routers and the Lightspan MF fiber platform for high-capacity 25G and 50G PON connectivity. The booth demonstrates the Nokia AVA (Adaptive Virtual Assistant) autonomous operations software and the Nokia One platform for industrial private wireless networks, emphasizing the company's leadership in Sovereign Cloud security and the path toward 6G sensing-integrated networks during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439919

13 March 2026

The Nokia corporate logo is illuminated at the Fira Gran Via booth, highlighting the company's ''B2B Technology Innovation'' strategy during the Mobile World Congress. The exhibit showcases the Nokia AirScale 5G-Advanced radio portfolio powered by the ReefShark SoC (System on Chip), which integrates AI-driven energy efficiency algorithms. The display features the Nokia 7750 SR-s service routers and the Lightspan MF fiber platform for high-capacity 25G and 50G PON connectivity. The booth demonstrates the Nokia AVA (Adaptive Virtual Assistant) autonomous operations software and the Nokia One platform for industrial private wireless networks, emphasizing the company's leadership in Sovereign Cloud security and the path toward 6G sensing-integrated networks during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439920

13 March 2026

The Nokia corporate logo is illuminated at the Fira Gran Via booth, highlighting the company's ''B2B Technology Innovation'' strategy during the Mobile World Congress. The exhibit showcases the Nokia AirScale 5G-Advanced radio portfolio powered by the ReefShark SoC (System on Chip), which integrates AI-driven energy efficiency algorithms. The display features the Nokia 7750 SR-s service routers and the Lightspan MF fiber platform for high-capacity 25G and 50G PON connectivity. The booth demonstrates the Nokia AVA (Adaptive Virtual Assistant) autonomous operations software and the Nokia One platform for industrial private wireless networks, emphasizing the company's leadership in Sovereign Cloud security and the path toward 6G sensing-integrated networks during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439924

13 March 2026

A reference smartphone powered by the MediaTek Dimensity 9500 chipset is displayed at the Fira Gran Via, demonstrating the ''Dimensity AI Telephoto'' generative imaging technology. The device features a specialized 200-megapixel Samsung ISOCELL HP5 main sensor and a 50-megapixel periscope telephoto lens with 5x optical and 100x digital zoom capabilities. The hardware utilizes the integrated NPU 890 and the Imagiq 10 ISP (Image Signal Processor) to execute real-time AI Super Resolution and generative texture reconstruction, which intelligently fills in missing visual data at high magnification levels. The exhibit highlights the chipset's All-Big-Core architecture, featuring the Cortex-X925 core running at 3.73 GHz, which manages the complex computational photography pipelines required for stable 4K video capture at 10x hybrid zoom during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439925

13 March 2026

A reference smartphone powered by the MediaTek Dimensity 9500 chipset is displayed at the Fira Gran Via, demonstrating the ''Dimensity AI Telephoto'' generative imaging technology. The device features a specialized 200-megapixel Samsung ISOCELL HP5 main sensor and a 50-megapixel periscope telephoto lens with 5x optical and 100x digital zoom capabilities. The hardware utilizes the integrated NPU 890 and the Imagiq 10 ISP (Image Signal Processor) to execute real-time AI Super Resolution and generative texture reconstruction, which intelligently fills in missing visual data at high magnification levels. The exhibit highlights the chipset's All-Big-Core architecture, featuring the Cortex-X925 core running at 3.73 GHz, which manages the complex computational photography pipelines required for stable 4K video capture at 10x hybrid zoom during the Mobile World Congress in Barcelona, Spain, on March 5, 2026.

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#13439939

13 March 2026

A close-up view of the innovative Honor Robot Phone is showcased at the Honor booth. This ''new species'' of smartphone features a revolutionary 200-megapixel main camera sensor integrated into an industry-first 4DoF (four degrees of freedom) motorized gimbal system. The device, powered by the Qualcomm Snapdragon 8 Elite Gen 5 processor, utilizes on-device AI and specialized micro-motors, which are 70% smaller than standard gimbals, to perform autonomous subject tracking, rhythmic movement, and expressive gestures like nodding. The hardware includes a high-durability titanium alloy mechanical arm and a high-capacity silicon-carbon anode battery to support the motorized components during the Mobile World Congress (MWC) in Barcelona, Spain, on March 5, 2026.

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